American pro roadie Dave Zabriskie has started a non-profit organization dedicated to making the roads safer for cyclists. It is called Yield to Life. He's also heavily involved in a Salt Lake City, UT Bikes for Kids organization.
Hats off to this guy...he's a real class act and not too shabby of a time trialist either.
Yield to Life's mission statement states in part:
Yield to Life will engage in a vigorous awareness campaign to promote positive attitudes toward cyclists and replace any hostility that exists between motorists and cyclists with understanding, respect, and appreciation for all life on the road. Safety for every cyclist is the top priority of Yield to Life.
Cycling is a healthy, life-affirming, environmentally-sound activity that adds value to anyone’s life. Since cyclists' lives are often in motorists’ hands, motorists must understand the vital role they play in a cyclist's safety.
Yield to Life will concentrate on road-rule education programs for motorists and cyclists alike through driver's education programs, public awareness movements and media campaigns in order to ensure a safer and more harmonious environment for all those on the road.
Yield to Life will engage in a hands-on educational program with target audiences that range from school assemblies to corporate conventions. Workshops will be created to arm cyclists with tips for navigating through traffic and tools for riding in a safe and responsible manner. Yield to Life will work on a database for cyclists to find the best, the safest and the most accommodating roads for commuting and for recreation.