Check out this article. In an effort to address a parking shortage, Ripon College, a small liberal arts college in Wisconsin, is giving incoming freshman a Trek 820 mountain bike, a helmet, and a lock if they promise not to bring a car to campus for a full year. Here's an excerpt from the article:
"We're a residential college with a beautiful, historic campus in the middle of a small town," said President David Joyce, an avid cyclist. "Paving it over was not an option I was willing to consider."
He hopes the 1,000-student campus' "Velorution Program" will protect it from building more parking lots.
"We obviously live in a car culture. That's not about to change," Joyce said. "But if a significant number of students learn that a car isn't a necessity at this stage of their lives, that's good enough for me."