Don't worry, this is not a post about doping in pro cycling.
But, I have to say that this Rock and Republic Pro Cycling Team is a trip. For those unaware, some rich cycling fanatic who runs Rock and Republic clothing company (famous for its jeans) is bankrolling a a pro cycling team. He's outspoken, he swears a lot, and he fits into cycling culture about as well as his Cadillac and Rolls Royce team cars fit in with all of the Euro wagons normally used in pro races.* I don't know if this guy is going to be pro cycling's savior or its downfall, but the whole spectacle is sure entertaining to watch.
About as entertaining as Rock and Republic's website, whose tagline is Sexy denim inspired by rock and roll, with emphasis on modern silhouettes and sleek fit.
Because nothing screams of rock and roll's sense of rebellion and anti-establishment ethos like a pair of $326.00 blue jeans.
* I just read today, however, that the Cadillac automobile was named after a 17th century French explorer who founded Detroit in 1701. If that's true, it means that perhaps Caddies do fit in the European pro race caravan. It also means that there are a lot of red blooded 'Mericans (including Boss Hog) who are unknowingly driving around in a car named after a French guy. Now that's funny.